There are two phrases we hear a lot when describing food. The first is ‘It tastes like homemade,’ and the other is ‘It doesn’t taste like what I get at a store/restaurant.’ They are sometimes positive statements, and sometimes they are not. If you want to know why homemade food rarely tastes like what you buy from a supermarket—and here’s a spoiler—it’s not because it’s ‘made with love.’
Flashback to Where We Started
We started to cook for ourselves over eating out to help us handle our calorie budget through portions over serving size. It was also a way to lower costs as we started to break out of the economies of convenience. As we made our bread, yogurt, and crackers, we found things didn’t taste the same. Over time, we found our food more to our liking than what we purchased or ate when out.
Was it better? Is homemade better? That is subjective because it is a judgment based on personal taste. We noticed most food we bought or ate out was significantly more salty and/or sweet. We eventually had to limit our eating or purchase of pre-packaged food because we started not to like them.
Nope, We’re Not Haters
We are not here to discuss whether homemade food is better than factory food. There are so many different ways to compare the two that it is hard to make an apples-to-apples comparison. This is not a post about ultra-processed food vs. farm-to-table organics. We won’t examine how food is wasted through the supply chain.
The reality is, I still love myself some Taco Bell once in a while. Big Macs are a great treat once every six months. You can’t tell me Taco Bell tastes like genuine Mexican or Tex-Mex cuisine. I don’t consider a Big Mac to taste like any real hamburger, homemade or not. They are both delightful nonetheless. We will treat fast food or large restaurant chains as factory food, even when they produce it fresh in-store or in restaurants. We will get to why in a bit.
Factory vs Home
The fundamental difference between factory food and homemade food lies in their goals and production methods.
Factory food aims to maximize sales by appealing to the broadest audience. Producers must ensure the food stays as consistent as possible. That means every frozen pizza, box of crackers, and block of cheddar must meet specific standards. Even fast-food restaurants must maintain these standards. For example, a Whopper in California should taste the same as one in Kentucky.
Factory food producers must use consistent ingredients in their production lines. When you buy frozen fries, the producers have selected potatoes of a specific variety, size, and water content to ensure a uniform product. Additionally, many factories use machines and processes that home cooks lack. These machines enable instant freezing and more consistent deep frying. It doesn’t stop there. They also have tools and packaging for less spoilage by using, for example, things such as nitrogen gas in a bag of chips.
Home cooking is about tailoring food to your specifications. That means creating something for you, by you. For example, you may prefer spicier or sweeter food than the general public likes, so you tailor your cooking to your palate. You often need to work with inconsistent seasonal ingredients as a home cook. You generally prepare food without highly specialized equipment designed for one specific dish. For example, you may have an ice cream machine; however, it can’t create the same overrun as a commercial machine.
By definition, home cooking can’t taste 100% the same as factory food because of these reasons.
How We All Got Here
Over time, we have shifted from an agrarian to an industrialized society. If you were an early pioneer or homesteader, you often cooked simple meals based on what you produced. As we moved into larger populations living in cities, this changed. People in cities didn’t have room for a garden and chickens, so they had to seek out local vendors. This was part of the tradeoff of working long hours in a factory versus homesteading.
As we progressed post-WWII into a level of affluence combined with leisure, we entered a time where convenience and consistency became key. We had abundance, were traveling more, and let’s face it, cooking three hot meals a day plus goodies isn’t easy. In a family at that time, that job was usually the work of one person: the woman. Convenience, or factory food, was part of her emancipation. This was where things like TV dinners and pre-packaged meals gained ground over home cooking.
Fast food, another form of factory food, was born then. It came from travelers’ need for consistency. The age of the motor car and family road trips began with the construction of the interstate highway system. People wanted to trust what they ate and stayed, so many companies like McDonald’s, White Castle, and Howard Johnson catered to that need.Â
Changing Over
Because home-cooked foods aren’t the same as factory foods, they will taste different. Learning to store and reheat foods becomes essential to make the best use of them and reduce the time we spend cooking. There is also a period of adjustment to the change of taste. Here’s the strange part: once you become used to what you make, factory foods taste very strange. Why?
By cooking at home, you tailor your food to your tastes, not the larger populations. Remember that factory foods are created through a rigorous series of consumer testing. That testing decides what foods have the broadest appeal to sell. Making anything for a large population or least common denominator can’t be polarizing in any one direction. It can’t be excessively sweet, spicy, salty, etc. It also has to be a certain level of these to be liked by many.
For example, we cut out a lot of salt from our diet. We didn’t go to zero; we just dialed it back. As we changed, we found that eating out or purchasing something was much more salty than we had remembered. Our tastes had adapted to what we produced rather than what others liked. We realized that the more we made at home, the less we liked out. Your tastes adapt. That wasn’t an overnight thing; it took time.Â
But Why?
Food isn’t just about consuming nutrients. When we eat things that taste good, our brain releases dopamine. Factory food companies design their products to trigger this response, and they prove it through consumer testing. We promised not to preach, but the reality is that ultra-high-processed food deliberately aims to do this. People often see home cooking as made with love, but love doesn’t always win—at least not at first.
We Didn’t Go Cold Turkey
For us, breaking with factory food meant rewiring our brains in how we thought about food and the rewards our brains got from eating it. To switch, we found ways of approximating factory foods but with our twist and customized to our liking. We had fried fish and fried chicken, made our egg rolls, and even katsu chicken. They were experiments. Even our bread recipe tries to approximate a local loaf we used to buy in the store.
As we tailored our food to our needs, we found when we had to purchase something or eat out, we were less satisfied. The food was more expensive, saltier, or too sweet, or something that was becoming less familiar. We had essentially rewired our brains to enjoy what we produced over what was created for mass consumption.
However, we will never produce a Big Mac or a crunchy Taco Bell taco. Those are still basic treats for once every few months. But now, those tastes and the rewards from them are different. They have become substitutes for times when we travel and need something consistent if we can’t bring our food.
Wrapping Up
In this post, we discussed why homemade and factory foods taste different. It is tough to produce that ‘factory taste’ at home. Instead of trying to imitate, you can create for yourself what rewards you and helps you meet your dietary goals. Factory foods have a purpose, as do homemade foods. We don’t believe that making everything from scratch scales in the modern world. Still, by investing a little time in learning, you can create food tailored to your needs over the general population.
